Cadbury House Hotel – Developing A Hotel Website.
The new Cadbury House website was launched in February 2008 after an extensive specification and constuction process.
Cadbury House Hotel, Health Club & Spa offers luxury accommodation in a 72 bedroom hotel. Businesses are offered first class conferencing and banqueting facilities. In addition the property also boasts an award winning heath club and spa. The hotel is extremely popular for those looking for that special wedding venue.
In order to reflect what the hotel offers to its clientele the website not only had to convey the boutique style of the property but also form an integral part of their online marketing strategy.
The web development process was initiated through a review of the competitor landscape and a requirements analysis session with the Hotel Management team to determine the objectives and functionality of the new website. The main objectives of this process were to develop three key documents:
Creative Brief - An outline of the all the design elements including page wireframes and sitemaps etc.
Functional Specification - An outline of the functional elements, such as the online booking process etc.
Request For Proposal (RFP) - A document that any standard web development agency can provide costings against for the development work.
The RFP was distributed to a number of web development companies and proposals received. The top three proposals (marked against preset requirements) were selected to interview. The web development company chosen for the web construction were the Bristol based agency Wired Media.
The results can be seen at the Cadbury House Hotel website. Since its inception the new website has seen a dramatic increase in online bookings. Further posts will cover the online marketing aspects of the Hotel.













