Brookfield - The Internet Marketing Agency Blog

Cadbury House Hotel – Developing A Hotel Website.

The new Cadbury House website was launched in February 2008 after an extensive specification and constuction process.

Cadbury House Hotel, Health Club & Spa offers luxury accommodation in a 72 bedroom hotel. Businesses are offered first class conferencing and banqueting facilities. In addition the property also boasts an award winning heath club and spa. The hotel is extremely popular for those looking for that special wedding venue.

In order to reflect what the hotel offers to its clientele the website not only had to convey the boutique style of the property but also form an integral part of their online marketing strategy.

The web development process was initiated through a review of the competitor landscape and a requirements analysis session with the Hotel Management team to determine the objectives and functionality of the new website. The main objectives of this process were to develop three key documents:

Creative Brief - An outline of the all the design elements including page wireframes and sitemaps etc.

Functional Specification - An outline of the functional elements, such as the online booking process etc.

Request For Proposal (RFP) - A document that any standard web development agency can provide costings against for the development work.

The RFP was distributed to a number of web development companies and proposals received. The top three proposals (marked against preset requirements) were selected to interview. The web development company chosen for the web construction were the Bristol based agency Wired Media.

The results can be seen at the Cadbury House Hotel website. Since its inception the new website has seen a dramatic increase in online bookings. Further posts will cover the online marketing aspects of the Hotel.

Beware of False Promises

In recent times my enquiries inbox has been bombarded by SEO companies claiming that can ‘Make Me Number One on Google’ there are so many things wrong with this statement I don’t know where to begin. I suppose the fact that they are sending their ‘spam’ to an internet marketing agency is indicative of their approach and I’m not just talking in the search engine sense!

Anyway these emails prompted me to see if there are others out there who have encountered this problem and that led me to the following post on the Twenty Steps blog.

http://www.twentysteps.com/websearchpr-seo-snake-oil-sales-pitch/

Remember the old adage - If something is too good to be true, it usually is!

 

The Boxability Website Goes Live.

The Boxability heavy duty packaging website went live this week. The site was commissioned after an extensive period of offline/online marketing research project identified that the heavy duty products needed to be segmented and targeted toward a specific audience.

Boxability, a trading division of Welsh Boxes, designs and manufactures Tri-Wall corrugated packaging for all industries, from aerospace to marine to the automotive industry. Their client base extends throughout the UK and Ireland.

Brookfield was involved in developing the original marketing strategy and project managed the development of the website through their website strategy service. Over the forthcoming period attention will now turn to actively marketing Boxability both online and off.

The Rooflight Company Sign Brookfield

The Rooflight Company, based in Shipton under Wychwood, have signed Brookfield as their internet marketing partner. The company are the leaders in the manufacturing of roof windows and was founded by architect Peter King RIBA who designed and produced the original Conservation Rooflight®. The Oxford Times explains the challenges and success of the company further. For more information on the Rooflight Company have a look at their website.

CensorNet Sign Brookfield

The Web & E-Mail content filtering company, CensorNet have signed Brookfield as their internet marketing partner. The company, based in Bristol, has been providing online filtering tools for a number of years to a worldwide client base. For more information on CensorNet and their range of products take a look at http://www.censornet.com/.

Long versus short content articles.

I know sycophancy isn’t a pretty quality but I’m a huge fan of Jakob Nielsen, the guru of web usability. Once again this guy is right on the button with the following article on the length of website content. It would be an injustice to try and surmise and I would strongly recommend you read the article in full. However there is one aspect in his recommendation in relation to whether your website should have concise or in-depth content;

‘If you want many readers, focus on short and scannable content. This is a good strategy for advertising- driven sites or sites that sell impulse buys.’

‘If you want people who really need a solution, focus on comprehensive coverage. This is a good strategy if you sell highly targeted solutions to complicated problems.’

The recommendation then suggests you make use of a good old fashion tool known as the hyperlink.

Caroline Rees Glass Design

During October Caroline Rees Glass Design signed Brookfield as their Internet Marketing Partner. Caroline provides “An Original and Innovative Approach to Contemporary Sandblasted Glass for Interiors” Her artistic design can be applied to both interior and exterior glass. To gain more of an idea on her innovative designs have a look at the website.

Slideshare Turns One

The presentation sharing site slideshare celebrates its first birthday. If you haven’t already  discovered the “world's largest community for sharing presentations on the web”. I strongly recommend you pay it a visit. As with all community sharing sites there is some absolute dross on there but you can uncover real gems such as this presentation on the Brand Gap – all I can say is absolutely brilliant!